As a visual designer, knowledge of color theory is one of the most important tools you can have in your toolbox. Generally, people decide within 90 seconds whether or not they like your products, and that decision is based 90% on the colors used.

Color theory is the art and science behind color; it contains the rules and guidelines used to communicate to users through color. It takes into account things like color schemes, moods, and cultural influences on the meaning of color. …

Devin Ross

Reader, writer, designer, singer, animal lover.

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