As a visual designer, knowledge of color theory is one of the most important tools you can have in your toolbox. Generally, people decide within 90 seconds whether or not they like your products, and that decision is based 90% on the colors used.

Color theory is the art and…


As defined above, typography refers to the art and technique of styling and arranging type. Regardless of your design expertise, everyone in the world who is able to see and read has some experience with the impact of typography. We can intuitively understand when a certain font just works —…


Times are tough right now, and looking for a design job when you’re fairly new to the role is even tougher. There is so much we can be doing to improve our odds of getting hired, like doing some freelance work, personal projects, networking virtually, updating our portfolios, etc.

When…


In my UX/UI design program, we started off by learning about all the different subsets of design that we could eventually work in. …


Same.

Even before the pandemic, I was an avid online shopper. I considered it a hobby to window-shop online and I would regularly spend hours browsing through everything new and on sale on all my favorite stores’ websites. …


illustration of a man doing research
Image credit: TechGig

After looking through probably about 100 different job descriptions for UX/UI/Product/Experience designer roles, it’s clear that they all require essentially the same grouping of skills — conducting user research, building out wireframes, communicating design decisions clearly, prototyping, etc. Pretty standard requirements of a designer.

There’s no doubt that these are…


As designers, our portfolio sites are what we are primarily judged on by our peers and by potential employers. Since graduating from my UX/UI design program, I feel like I have been constantly revamping my portfolio. I’ll see another designer’s site and be inspired by their animation, illustration, case study…


When I was a little kid, I remember my first experiences with brand recognition being for companies like Coca-Cola. I could recall their logo and signature script lettering easily and could identify a Coke can from a mile away. …


Ever since high school, I’ve been intrigued by grocery stores. I remember one of the first articles I ever read around consumer behavior and psychology was centered around the layout of grocery stores. I was floored by learning how precise and purposeful the entire layout was: stacking kid-friendly items lower…


image of a clipboard with a bulleted list
Credit: HOTLITTLEPOTATO

I am a Virgo rising and I identify with it fully. Those who know a bit about astrology probably know that this means I live for lists. As a child, I had journals full of different lists — places I want to travel, my favorite celebrities, an ordered list of…

Devin Ross

Reader, writer, designer, singer, animal lover.

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